Must A Wannabe Influencer Pal Stop Using Me for Content?

The Prosecution: Beth

Sometimes I'm recorded while having a meal. It's jarring to spot myself on her social media – it’s like a sudden shock.

My best friend of a decade, Marielle, calls herself the “creativity monarch”. It’s fun for a bit, but it strains our relationship.

Being highly outgoing, there's a constant urge the need to document everything all the time. During meals out, her motto is, “The phone eats first,” and takes photos with the flash on, which makes me cringe. I don’t like it when other people see her posing or filming – I experience vicarious awkwardness. Another annoyance is because meals lose their warmth.

She isn’t exactly an influencer yet, but Marielle is aspiring to become one. She makes vlogs about living in our city, a day in her life, and her work as a stylist. The material is quality, credit where it's due, but I don’t want to be involved. On occasion I'm captured while dining, or simply tagging along. Later, I appear on her Instagram afterwards, and it pops up like a jumpscare: I’ll have no makeup on, an awkward face or be captured while eating. It feels invasive.

She also expects me to film her at inopportune moments. Sometimes I’ll be talking to someone else, or we're simply spending time in the street. The dynamic feels like our friendship has turned into me being her free crew. She has the means to employ someone if she wanted professional shots. Upon mentioning my unease about the situation, she dismissed it. She’s taken me to several brand events, which were appreciated, but that doesn’t make up for all the time and effort I spend helping her make content.

I’m grateful that Marielle has supported me with my career in design, but I resist our friendship to become just a ledger of exchanges. I don't believe she’s fake or inauthentic, but sometimes I feel that if the camera is out, we will begin acting in a way that presents a favorable image for her vlog.

Her directive is, “Alright, smile for the camera!” and record me laughing with another. It’s so silly. It's crucial her to recognize that our decade-long friendship still has boundaries. I enjoy spending time with her, but I also desire to enjoy it without being filmed, altered, or posted for an audience. I’m not a prop for her online persona.

The Defence: Marielle

I want my friend to see that the content we produce together can get us a foot in the door.

I am passionate about creating videos. It’s not just a hobby; it’s part of who I am. Creating videos and sharing my life online allows me to express myself and connect with people in new ways.

I don’t see myself as a full influencer yet, but it's savvy to generate income from your passions. I look up to people on TikTok who execute that style of informal, self-made content creation.

Creating content is my version of living actively: noticing the details, posting them with an audience that appreciates the craft behind it. I never intend to make my friend uncomfortable. Bringing her to industry events was my way of sharing opportunities, providing her a chance to experience behind-the-scenes moments that could help her career in design too. That’s not blackmail, it’s just being pragmatic.

I would take her to such functions even if she didn’t help me, but I desire her to see the benefits the work we make together can get us: an opening. I understand not all people likes being on camera, but sometimes unplanned moments is what makes material genuine. Being recorded occasionally is an inherent aspect of being my friend. I'd remove anything she requested, but she hasn't made such a request yet.

I don’t expect anyone to be my private filmmaker, but companions support one another in small ways. I thought filming a clip now and then would be fun for her. Creativity thrives in partnership, and having my friend around makes projects lively and enjoyable. I never force her to participate in anything, and I would never intentionally humiliate her. But creating content jointly occasionally is part of how I document our shared experiences.

I cherish Beth’s friendship profoundly and want to avoid content creation to drive a wedge between us. I’m willing to find middle ground: like requesting permission before recording, and avoiding shots that might make her self-conscious.

This isn’t about control, it's regarding expressing my perspective while still respecting hers. Obviously content creation is not a replacement for real connection: it's merely part of how I live my life and I desire her to be included in a way that’s enjoyable for each of us.

The Jury: Reader Opinions

Is it right for her to stop filming herself and Beth when they are out together?

There’s nothing more excruciating than having a friend point a camera at you. I get that it’s Marielle’s passion, but I wouldn't ask friends come to my work. Perhaps she can find like-minded creators to create content with. Given the uncertain future of technology, personal relationships are the only thing we have – cherish them!
A respondent, 25

When pursuing something as a career, you can’t ask your friends for help every time, even if they have done it before. While she enjoys shooting, that doesn’t mean all those around her is willing material. She needs to respect Beth’s privacy.
Another reader, 26

She may enjoy making content and showing off her life online, but it isn't for everybody. It was kind she has helped her friend professionally, but she needs to listen to what Beth wants.
Emma, 27

It seems like you care about each other, so hold on to that and ensure it’s the focus in your relationship. Create some authentic memories, where true emotions are preserved, not digital scrapbooks. Even celebrities who seem to reveal their worlds actually have more secrecy than it seems.
One opinion, 53

Marielle appears to be neither present nor authentic when she’s with Beth – she's on the job. Both seem confused as to what’s reasonable. The answer is not found in trying to alter one another, but in each establishing defined boundaries around what feels acceptable to them and seeing if there is an mutually agreeable compromise.
Barbara, 71

Your Turn to Be the Judge

In an online poll: is Marielle over-exposing their bond?

Christopher Woodard
Christopher Woodard

A digital strategist with over a decade of experience in tech consulting and innovation.