Bannon, Carlson and... Liz Truss? A Look Inside the One-Time PM's Attempt for Make America Great Again

The former UK leader, began the inaugural episode of her video series with a vow to expose "malicious actors" striving to bring down Western democracies. She stated she would reveal how an "global web of progressives operate to undermine the democratic process and the public's choice."

"Our focus will be on the Maga phenomenon and observe how it can be replicated in Britain," Truss declared. "We will interview the key figures of the Maga movement."

Before the program's debut, there was a notably ardent backer. "This is the beginning of a sort of transformation," said the controversial US journalist. The right-leaning media outlet Just the News will host the Truss's new podcasts.

Forging Alliances in the Maga Media Ecosystem

British fellow travellers, including a pro-Reform adviser, played a role in her set up the Liz Truss Show. Its staging is competent, if basic. The show has attracted a subscriber base of 10k in her first week and her premiere achieved tens of thousands of views across the same period.

It is a modest start, but in aligning with John Solomon, the former PM is being thrust into a mature right-wing media network generating and disseminating pro-Trump narratives. Its obsessions include alleged censorship by the established press and a goal to eradicate a shadowy government apparatus – a force that she attributes her downfall to for the swift end of her disastrous time in office.

"Solomon's outlet is not famous beyond the Maga world, but it does have gravitas there, primarily thanks to John Solomon, who offers opinions on pro-Trump shows like Bannon's 'War Room' podcast and has even questioned the former president," commented Alex Hinton, who has extensively researched the Trumpist political wave.

A Contentious Ally

Her effort to transplant the pro-Trump media model to the UK has pushed her closer to controversial figures such as John Solomon.

He founded his media outlet following criticism after he was accused of promoting inaccurate reports about Joe Biden's anticorruption effort in the Eastern European nation, as well as controversial stories about ex-ambassador to the region.

His claims were amplified throughout the conservative press, with the journalist serving as a regular guest on the widely-watched Fox News program. The former president personally endorsed Solomon's reporting.

He wrote the allegations regarding Ukraine in a set of articles for the publication the Hill, where he had already been re-labelled as a columnist following internal criticism regarding his reporting. His claims were pivotal in the then-president's request for the Ukrainians to probe the Biden family in that year. These actions culminated in articles of impeachment targeting Donald Trump. Senators later acquitted the commander-in-chief.

Not long after Solomon left the publication in autumn 2019, the outlet stated it was conducting a review of his work relating to Ukrainian matters. It concluded Solomon had used questionable informants and noted he "did not disclose crucial information about primary contacts in Ukraine, such as the reality that they had been charged or were being probed."

Becoming Part of the Sphere

His broadcast spots are a sign of the right-wing media network Truss is joining. He discussed his support for the program on a show he co-hosts on Real America's Voice, a rightwing cable channel that is where you find the conservative firebrand former adviser Steve Bannon and on which former Fox host Tucker Carlson also appears. She has already interviewed Bannon on a debut installment.

In linking up with the journalist and his outlet, she has become a minor player in a extensive web of pro-Trump platforms that frequently share and promote one another's material.

Solomon's own podcast and Real America's Voice show have often featured personalities such as influencer Mike Benz, a rightwing influencer whose arguments against the foreign aid agency was referenced by Elon Musk as justification for dismantling the international development organization.

An International Strategy

Although Truss's stilted style and career difficulties have invited ridicule at home, certain American analysts are taking seriously her attempts to rebrand as a UK offshoot of the Maga media.

"It is necessary to treat individuals such as her seriously, despite the fact that you may not want to take them literally," commented a former Biden White House aide, who served in the Biden White House.

"You saw how in the last election cycle Donald Trump utilized that ecosystem to get his message out. Without a doubt that ecosystem spreads and shapes conversation internationally. It looks relatively clear to me that the environment in the Britain are akin to what enabled this alternative media ecosystem to prosper in the US."

Alan Finlayson, said the online conservative ecosystem was already having an impact in Britain.

"Online platforms is borderless," Finlayson remarked. "There's a kind milieu within which content circulates – on occasion taking an extreme form and other times more moderately – but which is connected."

Hinton said the expansion of the internet-based right wing in the United Kingdom lately meant the "chance to have a increasing influence is substantial."

Global Goals

"Both Truss and political figure Nigel Farage not long ago appeared at the Conservative Political Action Conference, where I observed they hit Maga talking points ahead of the {king of Maga|

Christopher Woodard
Christopher Woodard

A digital strategist with over a decade of experience in tech consulting and innovation.